All Soft drinks articles – Page 64
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Analysis & FeaturesBottled water: Thirsty Brits guided by plastic effect
Brits are drinking more bottled water than ever but they’re making environmentally-conscious choices
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Analysis & FeaturesZero sugar rushes ahead as levy grips
Carbonates’ huge gains this year are largely thanks to the sugar levy
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Category ReportDope drinks: adult soft drinks category report 2018
Cannabis-derived CBD is tipped as the next big thing in adult soft drinks, tempting everyone from startups to Coca-Cola
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NewsFancy flavours drive 61% surge in adult squash
Cordial is now the fastest growing sector of the adult soft drinks category
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InterviewsHow Nichols boss Marnie Millard gives Vimto its vigour
The Nichols CEO has overseen booming sales for the Vimto brand, keeping it ahead of sugar reduction legislation
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NewsEvidence 'not enough' to justify children energy drinks ban
A report by MPs found existing evidence was not enough to justify its plans for a statutory ban on sales to kids.
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NewsBRC proposes new plans for deposit return system
The BRC pre-empted a consultation expected to be launched by Defra secretary Michael Gove
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NewsOcean Spray revamps chilled juice drinks with 25% rPET bottle
In the past five years, the brand has seen its portfolio of ambient and chilled juices lose 35% of value
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Analysis & FeaturesCoca-Cola 2.0: how brand is transforming through radical NPD
A broader, more versatile and more functional masterbrand strategy is behind Coke’s move into pastures new
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NewsLittle Freddie adds low-sugar organic smoothie duo
Mighty Mango and Strawberry Smash (rsp: £1/90g & £3.50/4x90g) contain around 8g of sugar per 100g
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NewsIrn-Bru faces Scotland in-store promo ban in HFSS clampdown
Despite millions spent on a reformulation to slash sugar levels Irn-Bru may not get through the new proposals
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NewsPepsiCo pledges to up recycled content in plastic packaging
The supplier will aim to use at least 25% recycled content in all its plastic packaging within the next seven years
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NewsKevin McNair made marketing director at KP Snacks
McNair is currently GB marketing director at Britvic, which he joined after 19 years with Unilever
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Comment & OpinionHard evidence is much needed in energy drinks policy
A new report found little evidence energy drinks are more damaging to normal children than tea, coffee or cola
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NewsEnergy drink effect on kids overstated, says government report
The government is currently consulting on whether to ban the sale of energy drinks to children
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Feature SynopsisFocus On Adult Soft Drinks: 8 December
A new wave of soft drink challengers are looking to sell their innovative, unusual and premium wares
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NewsVita Coco adds Pressed and Sparkling coconut water drinks
Pressed’s UK launch had been brought forward to next month after success in the US
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NewsCCEP manager calls for better collaboration on plastic
Coca-Cola boss Leendert den Hollander said the soft drinks industry agreed with government about the need to tackle the “appalling” problem of ocean waste
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Comment & OpinionWhat can the soft drinks market learn from the success of craft beer?
Craft soft drinks sales could soar if they were merchandised correctly, says Gunna CEO and founder Melvin Jay
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NewsCoca-Cola adds Zero Sugar Cinnamon for Christmas
The soft drink giant has also kicked off a festive on-pack competition





