Pepsi MAX No Caffeine - 8x can multipack

Source: Britvic

Its caffeine-free option is ‘a first for no-sugar cola’

Pepsi Max is adding a caffeine-free SKU to its no-sugar cola line-up.

The NPD, which launches on 17 March, is claiming a first for the no-sugar cola segment, outside of diet products.

It will roll out in both can (rsp: £5.29/8x330ml) and bottle (rsp: £2.59/2l) formats.

Britvic at-home commercial director Ben Parker said Pepsi Max had “reinvigorated the market by challenging no-sugar conventions” when it launched in 1988, and the brand was “doing away with the status quo again” with the caffeine-free launch.

He added the caffeine-free segment had “massive growth potential”, but until now options had been limited to diet products only.