Aldi has so far bought 135,000 individual steaks originally destined for foodservice
It comes after coronavirus-linked panic buying forced some retailers to source meat products from abroad
The discounter will also increase orders of spring plants from its horticultural suppliers
Aldi has bought additional volumes of British beef from farmers affected by the shutdown of foodservice outlets due to coronavirus lockdown measures.
The discounter has so far bought 135,000 individual steaks, which have been made available nationwide as a 21-day matured British rump steak (rsp: £8.99/900g).
It comes after coronavirus-linked panic buying led to supply and demand imbalances in recent weeks, forcing some retailers to source meat products from abroad.
Both Asda and Sainsbury’s stocked Polish meat to meet soaring demand for mince. Meanwhile, Aldi sold Irish beef mince on what it described as a Specialbuy deal.
“Aldi is committed to supporting British producers, which is particularly important during these difficult times,” said Julie Ashfield, MD of corporate buying at Aldi.
“The strong performance of the fresh meat category in our business shows the level of customer demand for quality British products. We believe the continuing good weather is a positive opportunity to drive British meat for barbecues and we’re putting marketing investment behind these products.”
Aldi has also announced it will increase orders of spring plants from its horticultural suppliers. It will stock 200,000 spring perennials from Lovania Nurseries.
Meanwhile, the discounter said its small supplier payment scheme, which guarantees immediate payments for all suppliers with a turnover of less than £1m, had been rolled out to more than 3,000 of its suppliers.