Mike Coppen-Gardner
Comment and OpinionPlain packaging on cereal? The obesity crisis is far more complex
Getting rid of cartoon characters, animations, vibrant colours, brand mascots and the like represents a slippery slope towards complete brand erosion, says Mike Coppen-Gardner, MD of SPQR Communications
Comment and OpinionHFSS brands need to mobilise public support to avoid tobacco-style controls
There are similarities in the creeping controls on HFSS products to the way tobacco was treated in the run-up to plain packaging, says Mike Coppen-Gardner, MD of SPQR Communications
Comment and OpinionFight the instinct to cut and run when problems emerge in the supply chain
Buyers should stick with their industry partners to help them resolve their issues, says Mike Coppen-Gardner, MD at SPQR Communications