Sunpride has brought out a range of chilled juices under a Discover the Flavour banner.
The line-up includes Pure Orange Juice Smooth and with Juicy Bits, Pure Apple Juice and Pure Pineapple Juice, which come in one-litre Tetra Rex cartons.
Alli Lucy, sales operations manager at Sunpride, said the chilled juices had been launched specifically for smaller retailers who could not justify launching an own label range of their own.
“The market for chilled is seeing huge growth and more smaller retailers will need to be able to offer chilled juices, as this is now a consumer benchmark,” she added.