Care homes will have priority access to online delivery slots for the next six months
Asda is also donating 250,000 face masks for care workers and residents
Last month Brakes announced it was supplying 550 additional carehomes struggling to get deliveries
Asda has launched an initiative to help customers at 3,500 care homes struggling to get food because of the coronavirus crisis.
CEO Roger Burnley has written to the homes offering priority access to online delivery slots for the next six months.
Asda is also donating 250,000 medical grade face masks to help protect care workers and residents.
The move is in addition to the 130,000 extremely vulnerable individuals Asda is supporting with regular deliveries as a result of the information on ‘shielded’ individuals provided to supermarkets by government.
“The impact of Covid-19 on our care system has been the subject of numerous news reports in recent days, and the challenges facing our nation’s care homes and the staff who are working so hard to protect some of our most vulnerable people have been heart-breaking to see,” said Burnley.
“Giving priority access to these amazing care homes is, I believe, the right thing for us to do - and I am proud that, having built the capacity of our online delivery service in recent weeks from 450,000 slots to 700,000 weekly slots, we are able to do this for our care homes.”
Professor Martin Green, CEO at Care England said: “Care staff are on the frontline of this dreadful pandemic and it is great to see Asda offering practical help and support to care services and their staff. Asda has a long tradition of supporting their local communities and their support for care services at this difficult time is greatly appreciated by us all.”
The moves are the latest by the food industry to help care home residents.
Last month Brakes announced it was supplying 550 additional healthcare customers after care homes struggled to source food from supermarkets.
Meanwhile the Federation of Wholesale Distributors teamed up with the Cabinet Office to create a new online platform for care homes to source food supplies.