Britvic is throwing its Tango Apple brand out into the streets as part of a £2m marketing push.

The money is being ploughed into a Big Drench Roadshow initiative which will take place for three weeks from October 11.

Visiting 12 major cities and towns, Britvic is promising “off-the-wall stunts” backed by sampling, give-aways and an off-pack texting promotion offering the chance to win one of six white water rafting prizes.

The Tango Apple ‘Postman’ TV ad will be on air over the roadshow period.

Brand controller Adrian Troy said: “This initiative will increase awareness and drive sales for retailers.”