Tesco has revealed plans to relaunch Tesco.com next week, with an overhaul aimed at competitors such as Amazon, Apple and eBay.

The retailer is promising to begin a revamp of its entire non-food offering and is also pushing ahead with plans to launch an online marketplace, similar to that offered by its new rivals.

It follows CEO Philip Clarke’s admission, following poor Christmas trading results, that Tesco had seen its larger stores in particular hit by the speed at which customers were deserting traditional store formats for online, especially in non-food.

“Non-food is moving very fast and we are moving fast on it,” Tesco’s internet retailing director Ken Towle told The Grocer. “We have a range online that has doubled in the past 18 months to 40,000 SKUs.”

Tesco has major plans to expand its dark stores serving food and non-food orders, including both home delivery and click and collect services.

But it is also thought to be planning other technological advances, including personalised recommendations for its dotcom users, more tailored Clubcard offers and smartphone apps.