So the trophies are safely atop fireplaces, the tuxedos at the dry cleaners and the hangovers (mostly) subsided.

Last night was the 2010 Gramias, our annual tribute to the best in fmcg marketing.

This year’s event was held at London’s Savoy hotel, recently refurbished and now swankier than ever. (That didn’t stop one of our newshounds turning up at the Ritz instead… a surprisingly easy mistake to make if you start on the bubbly too early.)

On a rollercoaster evening of glitz, glamour and scantily clad revellers, a highlight was the pink ringmaster’s outfit sported by The Grocer’s editor, Adam Leyland. Photographic evidence of this novel take on sartorial elegance will be forthcoming in this weekend’s edition.

But there was plenty more to shout about.

Fast-rising Welsh comic Rod Woodward dispelled those old jokes about doing inappropriate things with sheep via some new jokes about doing inappropriate things with cattle.

And there was even time to hand out a few gongs, celebrating what the superbly named chairwoman of our judges, Charity Charity of Saatchi & Saatchi X, called the “brilliance, illumination and clarity” of our industry’s marketers.

Among food companies, Birds Eye and Heinz were both multiple winners, while the Lounge Group, JWT and Frank PR led the way for the agencies.

We’ll have a full run-down of the winners in Saturday’s issue. In the meantime, thanks to those of you who made it along and who made it such a great night. Let’s do it again next year.

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