As the UK’s favourite condiement, mayonnaise is currently worth over £232m and makes up 25% of category purchases. Sales soared during the recent pandemic, but have recently plateaued as the market returns to normal. However, the category is still 13% ahead of pre-pandemic figures. Here, Hellmann’s reveals the trends in the market and what retailers can do to maximise the condiment’s sales.
This is an advertising supplement brought to you by The Grocer.
CLICK HERE TO DOWNLOAD
- PDF, Size 10 mb