59↓
Malcolm Walker
CEO, Iceland
Last ranked: 30
After years of success these are tough times for Walker and Iceland. Like for likes were down 4.1% over Christmas despite a concerted effort last year including its new Power of Frozen ad campaign and an upmarket new fascia called The Food Warehouse (to tackle the discounters head on). We love Walker’s fight and await his next move with interest.
Topics
The Grocer's Power List 2016 reflects a sector in upheaval
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Currently readingMalcolm Walker, CEO, Iceland (59)
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