Tilda has added four new flavours to its fast-growing Steamed Basmati range in response to consumer feedback that suggested the category lacked variety.

The basmati specialist has introduced two brown rice recipes – Butternut Squash and Mushroom & White Wine – and two white rice variants – Coconut & Lime Leaf and Oriental Stir Fry, which use white rice. 

Tilda claims its 19-strong Steamed Basmati range, rsp £1.69, has grown 29% to £11m since its launch in May 2007, almost double the market’s growth of 15%. 

Kate Barnett, senior brand manager, said the success was down to the products’ health credentials, as well as convenience.

“The new recipes will complement a variety of meals and have been inspired by current health trends,” said Barnett. “As brown basmati sales have grown 80% over the past two years, our consumers have requested more brown rice recipes. The new Butternut Squash variant also feeds interest in superfoods.”