6 (6) Hardys
Sales: £255.5m Growth: -2.3%
Although volumes fell, value decreases were less steep and Accolade says Hardys is in “a good place”. Premium range William Hardy was launched in October 2012 while ongoing sponsorship of Come Dine With Me boosted the brand’s profile. A 360 campaign, NPD and revamped packaging to underline heritage rolls out in the autumn.