Gordon Ramsay is offering consumers the opportunity to sample his fine-dining experience at home with the launch of three top-of-the-range meal kits.
The TV chef has helped to develop the ready-to-cook meals from his own recipes over the past nine months, and they are being produced by the Grampian Country Food Group in partnership with its incubator company InVentaBrand.
The range, which will be available from next week in limited quantities, comprises Braised Belly of Pork with pomme purée au moutarde, carrots, baby onions and a rich Madeira sauce; Ballotine of Beef with pomme purée, baby vegetables and a red wine jus;
and Breast of Chicken with etuvee of leeks, fricassee of smoked bacon and wild mushrooms and a red wine jus.
The Michelin-starred chef said the meals had not been compromised on taste or quality. He added: “I have given the meals my own very rigorous taste tests and I can honestly say, with my hand on my heart, that this is as close as possible to recreating my restaurant in your home. I am very proud of the effort that has gone into this and of the final result.”
However, consumers will have to dig deep for Ramsay’s meals. They will retail between £15 and £23 in 10 of Sainsbury’s London stores and at a higher premium in Harvey Nichols and selected Whistlestop outlets.
And in its first venture with Grampian, InVentaBrand has also set up a new home delivery company called In2uDelivery to deliver the meal kits via courier nationwide.
The meals represent Ramsay’s second foray into celebrity branded grocery after he launched a premium boxed chocolate selection in November 2002 called Just Desserts.
Sean McAllister
The TV chef has helped to develop the ready-to-cook meals from his own recipes over the past nine months, and they are being produced by the Grampian Country Food Group in partnership with its incubator company InVentaBrand.
The range, which will be available from next week in limited quantities, comprises Braised Belly of Pork with pomme purée au moutarde, carrots, baby onions and a rich Madeira sauce; Ballotine of Beef with pomme purée, baby vegetables and a red wine jus;
and Breast of Chicken with etuvee of leeks, fricassee of smoked bacon and wild mushrooms and a red wine jus.
The Michelin-starred chef said the meals had not been compromised on taste or quality. He added: “I have given the meals my own very rigorous taste tests and I can honestly say, with my hand on my heart, that this is as close as possible to recreating my restaurant in your home. I am very proud of the effort that has gone into this and of the final result.”
However, consumers will have to dig deep for Ramsay’s meals. They will retail between £15 and £23 in 10 of Sainsbury’s London stores and at a higher premium in Harvey Nichols and selected Whistlestop outlets.
And in its first venture with Grampian, InVentaBrand has also set up a new home delivery company called In2uDelivery to deliver the meal kits via courier nationwide.
The meals represent Ramsay’s second foray into celebrity branded grocery after he launched a premium boxed chocolate selection in November 2002 called Just Desserts.
Sean McAllister
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