Supreme Petfoods has unveiled the latest additions to its small animal range - Russel Rabbit parsnip & beetroot and Gerty Guinea Pig carrot & cranberry gourmet products. In addition, it has two new lines for the Science Selective Range - Rat and Chinchilla Selective. The Selective range is designed to help combat the problems of selective feeding, where animals repeatedly opt for one type of food while rejecting another, which can create nutritional and dental problems. Supreme has also introduced a range of treats and toys that make perfect impulse purchases for pets and families. This includes two new interactive products to help keep
Dogs are being targeted by functional food, with a probiotic canine snack from Feelwell's. The company claims the product, which is also rich in Omega-3 and 6 and is wheat and gluten-free, offers the health benefits that the increasingly popular one-a-day drinks give humans.
?A new entrant is Sco-Fro Foods, better known for its noodles and Asian sauces. It recently launched Top Dog and Posh Cat ranges for the independent trade. Top Dog comes in four treats - Rashers, Dental Sticks, Meaty Strips and Tripe Sticks - and Top Cat in three variants - cod, shrimp, tuna & vegetables; chicken, duck, turkey & vegetables; and beef, game, lamb & vegetables.
Pets Choice is launching a range of meaty treats for cats called Webbox Cats Delight sticks. Available from this month, it comes in four flavours - beef & rabbit, salmon & trout, chicken & liver and turkey & lamb - and is sold in packs of six at a price of 99p. Sampling at cat shows around the country and national press advertising will support the launch.