Grace Kennedy, owner of the Tropical Rhythms brand, is extending its drinks range with the launch of Grace Coconut Water in Tetra Paks. "With demand for Caribbean food constantly increasing, there is tremendous scope to expand the sales of soft drinks as well," says beverage brand manager Nyree Chambers.
For Goodness Shakes is designed to cash in on two of the soft drinks market's biggest drivers, health and functionality. "We've taken one of the most natural foods - milk - and turned it into supermilk by adding vitamins and minerals to provide complete nutrition in a bottle," says marketing director Jeremy Martin.
Coca-Cola Enterprises has extended its Oasis brand with a Fusion sub-range, in a bid to give Oasis a more grown up image and targets 16 to 35-year-olds. Two flavour blends have been produced - passion fruit & vanilla and berry & elderflower.
Buxton recently added Strawberry Splash and Lemon Wave to its range of flavoured waters. The drinks have been designed to have strong playground appeal, with labels featuring cartoon character Billy Buxton and a panel on which children can write their own names.
Shloer has added a Bucks Fizz variant to its adult soft drinks portfolio as a non-alcoholic alternative to Champagne. The drink is a combination of orange, grape and blood orange juice and went on shelves in Asda last month. The company has also introduced new packaging across its entire range.
Tetley is looking for a piece of the adult premium soft drinks action with the recently renamed Ice T (formerly known as T of Life), a tea, fruit juice and spring water blend. Iced tea is one of the fastest-growing soft drinks categories and is set to be a mainstream sector by 2007, the company says.
AG Barr has launched a premium soft drink under its St Clements brand. Original Fruits is a premium soft drink which comes in citrus, blackcurrant, apple & blueberry and lime & strawberry flavours.
Landmark has launched an own label Fruit J juice drink that resembles Britvic's Fruit Shoot but is cheaper. The 300ml sports cap bottles, produced by Silver Spring, offer retailers a point of difference. The range comes in orange, blackcurrant & apple and strawberry & apple flavours.
Focus on Soft Drinks (May 2006)