Tresemme anti-age hair care

Unilever is tapping the anti-age haircare trend with a new range under its Tresemmé portfolio.

Rolling out now across the trade, Tresemmé Youth Boost comprises five products: shampoo and conditioner (rsp: £5.99/250ml); styling lotion; fullness emulsion spray (rsp: £6.99/125ml); and correcting essence (rsp: £9.99/30ml).

Each product contains omega-3 and antioxidants.

The launch is the latest in a raft of anti-age haircare NPD to have hit UK shelves, including Pantene products from P&G and a range from celebrity hairdresser Richard Ward.

Youth Boost is being supported with a £2m marketing push.