CPG businesses are flooded with data from diverse sources; but all this data is either not captured correctly, or rarely analysed to its true potential. As companies look to unearth opportunities in New Product Development, early access to emerging trends and market intelligence can give them a competitive edge. Coupled with Artificial Intelligence (AI)-powered technologies and advanced analytical tools, businesses can then unlock the true value of their data.
The paper explores how the latest AI technology is unlocking such insights for CPG companies to propel their innovation capabilities.
Download the whitepaper to know more.
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