In the UK, Edge by Ascential expects Amazon to overtake Boots parent firm Walgreens Boots Alliance to become the top health and beauty retailer by gross merchandise value (GMV) sales by 2026.

Many brands in the health and beauty category don’t have a third-party (3P) Amazon strategy and that’s a big mistake. Simply, your business could be losing out on revenue and profit to these 3P operators, who may have for example, picked up your product on promotion and are now undercutting you on price.

To find out how to succeed on Amazon download the report below.

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