It might seem like online shopping is growing at an exponential rate, with new formats, new technology and new functionality emerging every day. But in reality, in-store sales still account for 95 per cent of all retail experiences worldwide, and 15 per cent in the UK.
In their latest whitepaper, brand and packaging design experts Sun Branding Solutions, with Leeds Beckett University Retail Institute and futurologist David Smith, shed new light on eight myths surrounding online shopping.
Will everything soon come in plain white boxes? Or is brand loyalty still alive and well?
Download our free white paper here to find out more
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Company: Sun Branding Solutions
Length: 40 pages
Type: White Paper