Morrisons gets in the mood with Valentine’s Day love rub
Music may be the food of love but Morrisons is hoping that actual food does the job too after developing a range of Valentine’s Day inspired treats.
Executive chef Neil Nugent has developed an aphrodisiac-infused ‘love rub’ to coat its sirloin steaks. The ‘Cupid’s Seasoning’ includes chilli and chocolate as well as coffee.
“The unique steak tastes great accompanied with chips, an egg for him and a salsa or guacamole for her,” said Nugent. “We hope the results are satisfying all round.”
Morrisons will be selling the pre-seasoned steaks at half price (£9/kg) until 14 February.
The retailer will also be moulding its in-store produced salmon and prawn fishcakes into the shape of a heart this week. These will also be sold at half price.
In the run-up to Valentine’s Day, Morrisons expects to sell 1.1m bunches of flowers, 21,000 fresh oysters, 800,000 boxes of chocolates and 250,000 bottles of fizz.
Readers' comments (8)
tracy | 09 Feb 2012 21:12
just cooked cupids steak from morrison horrible just tasted of cinnamon just like a donut thought it would be a bit spicey ruined our dinner completely yukkkkkkkkkkk
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Anonymous | 10 Feb 2012 19:27
I totally disagree!, just cooked them and husband and I loved them - want the recipe!
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Anonymous | 11 Feb 2012 14:41
The Rub was fantastic, hope they sell this separately.
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Jenny | 12 Feb 2012 16:24
Absolutely deeeelicious WELL DONE MORRISONS!!!!!
Hope they make the seasoning available to buy.
Special offer on for another week I believe.....
Let's stock up the freezer ;))
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Debbie | 20 Feb 2012 19:03
We loved the cupids seasoning on the valentines steak and the price was fantastic I am also hoping they sell the seasoning seperatly to use on other meat :))
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Evelyn | 23 Feb 2012 16:17
Have just been in my local Morrisons and asked about the cupid seasoning, lo and behold out he came with a tub of it and seasoned two steaks for me , now thats customer service,brill
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adele hill | 05 Mar 2012 10:10
This steak was awesome tried to get them since but with no luck please could you tell me where to get the seasoning or could you put them on sale regularly or perhaps spill the beans on the recipe. : )
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Anonymous | 13 Mar 2012 19:29
E-mailed Morrisions to ask for recipe or if it would be on sale. Advised recipe is confidential and no plans for sale of rub but would be put forward. On a possitive note I found this reciope which sounds close
Ingredients
1/4 cup sea salt
2 teaspoons unsweetened cocoa powder
1 tablespoon white sugar
2 tablespoons dark brown sugar
3 tablespoons garlic powder
1 tablespoon onion powder
3 tablespoons ground cumin
2 tablespoons chili powder
2 tablespoons ground black pepper
Directions
1. Stir the salt, cocoa powder, white sugar, brown sugar, garlic powder, onion powder, cumin, chili powder, and black pepper in a small bowl until combined. Store in an airtight container.
2. To use, rub 2 to 3 teaspoons of the spice mixture onto a serving of meat, and let stand at least 10 minutes before cooking.
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