Meccano kicks off big push for Gears of War line-up

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Meccano is kicking off a pre-Christmas push for its new Gears of War range on Monday.

The new ads will run for four weeks on channels including Cartoon Network, Disney XD, Nicktoons and CITV, with the company estimating that 60% of six to 11-year-old boys will see the ads seven times on average.

Four separate adverts have been created: three 10-second ads each featuring the King Raven, Centaur Tank and Armadillo APC; and a 30-second treatment bringing all three together in a battle scene.

“We’re back on TV and back with a vengeance with our new Gears of War licensed models,” said Sue Barratt, UK country manager for Meccano. “We’re convinced these model military vehicles will really capture the imagination.”

Meccano’s Gears of War range includes the COG Armadillo APC (rsp: £24.99), COG King Raven (rsp: £39.99), COG Centaur Tank (rsp: £34.99) and Locusts vs Delta Squad Battleset (rsp: £59.99). Each model comes with poseable figures and weapons.

Readers' comments (2)

  • I personly love this stuff i av raven and apc so far but is it wise aiming these. Products at 6-11 yr olds as thy r frm a pegi 18 game?

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  • On their own merit, I think these are wonderfully crafted toys compared to the other crap on the shelves this year. That being said however, I am worried Meccano will start to move away from their traditional wheels, gears, and pullies.

    In 2012 the hottest toys were the Retro toys that were reintroduced from the 80s. Its a sign that parents are buying their kids the same toys they had (or didn't have but wanted) in the 80s. I picked up the Meccano super construction set for my 10 year old this christmas. It would pain me to see the end of traditional Meccano. I plan to build a 3D printer out of it.

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