Halal chocolate brand Ummah Foods is to relaunch with Union flag branding to appeal to UK-based Muslims and tap the export market.

The Ilford-based business has introduced the ‘Quintessentially British halal chocolates’ strapline and incorporated a Union flag into its logo.

Ummah, which is distributed by Darussalam International, is also launching two new SKUs - chocolate & nut and chocolate & raisin (rsp: £1.65/100g).