McCain has revamped its frozen toasted sandwich offer to focus on health and taste rather than speed.
The company has scrapped its Micro Toastie product, which was aimed primarily at a teenage market, and replaced it with the McCain Cheese & Ham Toasted Sandwich (rsp: £1.49), which has a lower saturated fat content.
"We have launched this product to meet wider consumer demand for wholesome, convenient snacks that are simply prepared," said head of customer marketing Alan Castle.
The company has scrapped its Micro Toastie product, which was aimed primarily at a teenage market, and replaced it with the McCain Cheese & Ham Toasted Sandwich (rsp: £1.49), which has a lower saturated fat content.
"We have launched this product to meet wider consumer demand for wholesome, convenient snacks that are simply prepared," said head of customer marketing Alan Castle.
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