BrewDog is courting more controversy with the launch of its strongest – and weirdest – beer yet.
The “intentionally shocking” End of History is 55% abv and will retail at £500 for a single 330ml bottle.
Even more eye-catching than the price tag are the bottles themselves, which are contained within stuffed animals such as squirrels.
BrewDog claimed the sky-high alcohol content would help “cure the binge drinking culture, not fuel it”.
The Aberdeen brewer has previously hit the headlines with a string of provocative product launches.
The 35% abv Tactical Nuclear Penguin was debuted in November, while last year also saw the launch of a low-alcohol brew named Nanny State that was just 1.1% abv.
And its 18% abv beer Tokyo* was blacklisted by the Portman Group for supposedly promoting excessive drinking.
Read more
BrewDog gives critics two-finger salute with low-abv Nanny State (29 September 2009)
Brewdog bites back at binge drinking claims after launch of 18% abv Tokyo* (28 July 2009)
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