James Beeson
James is The Grocer’s drinks editor. He writes about NPD, M&A, government legislation, marketing campaigns and new hires within alcohol, soft drinks, packaged water and hot beverages.
Before joining The Grocer in 2023, James was the deputy editor at Just Drinks. He began his career in journalism at The Morning Advertiser in 2017, and has also freelanced for titles including The Brewers Journal, Brewer & Distiller International and Ferment magazine.
His drink of choice is a French Negroni with a splash of PX Sherry.
Contact info
- Tel:
- 01293 610305
- Email:
- james.beeson@thegrocer.co.uk
- News
Alex James’ Britpop brand extends into rosé and adds lower abv elderflower spritz
The pair join Britpop Brut, an 11.5% sparkling non-vintage launched by the Blur bassist in 2023
- News
Innocent shakes up board following trio of departures
The appointments come with COO James Davenport and UK MD Sam Akinluyi set to depart
- News
Buxton Brewery sold in pre-pack administration deal
Buxton’s new owners are yet to comment on their acquisition
- News
Challenger beer brand Jubel rolls out ‘dialled up’ refresh
The rebrand was launched at a barber shop in Hackney Wick last week
- News
Morrisons becomes first UK supermarket to offer Podback coffee pod recycling
It follows a successful trial launched last year
- News
FSA ‘aiming for first CBD authorisations’ by spring 2025
The timeline is contigent on the legal status of CBD products containing traces of THC being confirmed by the government
- News
Diageo to invest €100m to decarbonise Guinness brewery in Ireland
The brewery will look to phase out the use of fossil fuels entirely
- News
Tanqueray adds 30% abv Paradiso ‘spirit drink’
The bottle features a mosaic bottle design inspired by Brazil’s Copacabana beach
- News
Waitrose in major craft beer range shake-up
In total, 44 new products have landed in stores this week
- News
Tennent’s workers in fight to save Edinburgh site from closure
The facility was only opened by C&C Group in 2020
- KVI Tracker
Booze weaker and more expensive per unit since duty changes
The data suggested tax bands ’might incentivise reformulation’, according to the study’s authors
- News
Dirtea names ex-Huel COO Grant Coetzee as CEO
Coetzee spent five years between 2017 and 2022 with Huel
- News
Bol reimagines Power Shakes range for breakfast and on the go
The reformulated shakes have a ‘smoother, more indulgent’ texture
- News
Pernod Ricard rolls out Spanish wine brand Tapabrava
Red and white blends are hitting supermarket shelves this week
- News
Tango in ‘multimillion-pound’ push for flagship orange variant
The campaign is the second to come out of Tango’s new ‘dangerously potent flavour’ brand platform
- News
Innocent restructure sees UK boss follow COO out the door
Innocent said it was reshaping its leadership team to ’continue to grow profitably and responsibly’
- Comment and Opinion
Fever-Tree’s boozy wine play shows the spritz occasion is here to stay
Fever-Tree’s boozy innovation and the rise of challenger spritz brands shows there’s more to the serve than just Aperol
- News
Mid-strength Galipette Doux cider to make UK bow with Ocado
The “bright and vibrantly golden” Galipette Doux will land on Ocado next month
- News
Fever-Tree expands into booze with rosé wine spritz
The tipple is made from Fever-Tree’s raspberry & orange blossom soda and Mirabeau’s Forever Summer rosé