All articles by Alex Beckett – Page 7
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Mars still believes as it backs England flops
Mars is standing by Wayne Rooney, Frank Lampard and England's other World Cup flops, with a Christmas Selection box one of the new launches in its festive 2010 range. Mars hopes to capitalise on its England team sponsorship deal by...
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Fairtrade Foundation appoints Deo as its commercial director
The Fairtrade Foundation has named former Diageo man Ashish Deo as its new director of commercial relations. He will be tasked with developing the commercial function of Fairtrade in the UK through the next stage of growth that has seen...
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Nesquik gets revamp to boost its health appeal
Nestlé has overhauled its Nesquik milkshake brand with a healthier recipe, new pack design and a return to TV, after a 10-year absence, in an attempt to boost faltering value sales. The recipes of Nesquik's existing three-strong range...
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Tetley for soya milk first to sport range redesign
Tetley is kicking off a major range redesign with the launch of a new tea bag especially designed to be used with soya milk.
The Tata-owned brand is introducing Tetley for Soya (rsp: £2.39 per 80 tea bags) to retailers later this month…. -
NewsHow Weetabix can clean up with its choc-flavoured cereal
It turns milk chocolatey yet Ofcom is happy for it to be advertised on children’s TV. Alex Beckett weighs up what Weetabix Chocolate means for the market
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Timotei girl returns to TV as shampoo brand freshens up
The Timotei girl is returning to TV screens this summer as Unilever kicks off a major relaunch of the shampoo brand in an attempt to re-engage lapsed consumers and win over a new generation of fans.The brand's first TV ad for four years...
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Starbucks breaks into instant coffee market
Starbucks is hoping to shake up the instant coffee market with a new premium range it claims marks the next step in its "natural evolution" from high street chain to retail brand.Following its debut in the chain's 700 coffeehouses a year...
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Weetabix launches a chocolate cereal it can advertise to kids
Weetabix claims to have created "the holy grail" of kids' breakfast time - a chocolate cereal that is healthy enough to be advertised to children.
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NewsJamie’s school dinners campaign a failure, says Lansley
The new coalition government is already in Jamie Oliver’s bad books after health secretary Andrew Lansley’s criticised the TV chef’s healthy school dinners campaign.
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Halewood launches Iron Press as a ‘soft drink for real men’
Halewood International is breaking into the "female-focused" adult soft drink market with a blokey beer-style brew called Iron Press.Made with a barley and malt base, Iron Press (rsp: £2 per 500ml bottle) comprises apple and lime...
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Tesco and Bacardi link for branded ice cubes
Tesco, Bacardi and the UK's biggest ice cube supplier claim to have brought the first bag of booze-branded ice cubes to the market - just seven weeks after the idea was mooted.
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Holland’s managing director suspended by Northern Foods
Northern Foods has suspended the boss of Holland's Pies amid speculation about a buyout.Holland's Pies MD Neil Court-Johnston has been absent from the company's Baxenden office in Lancashire for two weeks. Robin Walker, Northern's...
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News
Party brands ramp up deals to draw in World Cup crowd
In the run-up to the World Cup, deals on alcohol, confectionery and snack products have been dominating the promotions table, as Alex Beckett reports
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NewsAriel takes on Vanish in stain-removing fixture
Procter & Gamble is venturing into territory dominated by arch-rival Reckitt Benckiser with its first range of stain-remover products.
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NewsWaitrose unveils Lasting Leaf stay-fresh lettuce
Waitrose is rolling out a new range of bagged lettuce it claims can stay fresh for up to a week.
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Nando’s boosts grocery clout with Peri-Peri nuts
Restaurant brand manufacturer All About Food is kicking off a major expansion of its Nando's and Pizza Express brands in grocery and has revealed plans to add other big ticket restaurant brands to its roster.
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NewsBaskin-Robbins enters Morrisons freezer aisle
Competition is hotting up in the freezer aisles as US ice cream giant Baskin-Robbins takes on Ben & Jerry's and Häagen-Dazs with its first range of premium ice cream tubs aimed at the multiples.
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Young’s G03 offers active kids a chance to meet Beckham
David Beckham is urging kids to get active in a new multimillion-pound marketing push to support this month's launch of the Young's GO3 frozen seafood range.
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P&G makes Pringles flavours just for Tesco
Procter & Gamble has created a customised range of Pringles exclusively for Tesco the first time the fmcg giant has tailored a range for a multiple retailer.
The Great British Flavours range of Pringles, available now, was developed through a… -
News
Thorntons to seek boss with greater retail clout
Struggling chocolatier Thorntons is on the search for a supermarket-savvy replacement for CEO Mike Davies, who announced his retirement this week.The news about Davies' departure came as the upmarket chocolate company posted a profit...