All articles by Alex Beckett – Page 4
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NewsWarburtons set to refresh brand with pack design
Warburtons is stepping away from its 134-year-old heritage with a striking redesign of its brand logo. From the new year, Britain's biggest bakery will introduce the new motif which does away with the red crest and 'Since 1876' emblem...
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NewsBirds Eye adds zip locks to Field Fresh pea lines
Birds Eye hopes to stop frozen peas spilling out from split bags by introducing zip locks to some of its bigger packs. The frozen giant is adding zip locks to its 1.52kg pack of Field Fresh Garden Peas (rsp: £2.99) and 1.2kg pack of Field...
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NewsGü targets grown-ups with in-store cookies
Gü is bringing some upmarket chocoholic flair to in-store bakery fixtures with its debut in cookies. The chocolate dessert specialist introduced Gü Cookies (rsp: £1.09 per two-pack) to Asda stores this week to add some adult appeal to a...
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NewsGlenfiddich ads replace heritage with lifestyle
Glenfiddich is ditching the "heather and weather" imagery used in traditional single malt whisky advertising for a new emphasis on lifestyle and tasting notes in a bid to entice drinkers from other spirits. The new global ad campaign, One...
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NewsGRAMIA 2010: Stars of the show
The Oscars of fmcg marketing – The Grocer’s Gramia Awards – drew the creative cream of the crop to London’s swanky Savoy Hotel this week. Alex Beckett reports on who stole this year’s show. Flummery and puffery. There’s no stomach for it, says Charity Charity, global creative director for Saatchi & Saatchi and chairwoman of this year’s Gramia Awards judging panel. “The biggest change as austerity looms is the shift towards no-bullshit advertising. People have just lost patience with flummery and puffery and by and large we’ve stopped offering it.”
“That’s why the jury liked the Birds Eye work so much,” she says. The Birds Eye polar bear winner … -
NewsSoreen gets energy boost as owner calls for promos to be cut
McCambridge Foods relaunched Soreen this week in a bid to reposition the malt loaf brand as an energy food and called on retailers to scale back promotional activity.
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NewsMarmite monument is shrine for spread’s lovers
Unilever has given Marmite fans a place to congregate and share their love for the famously divisive spread – Monumite, a stone ‘shrine’ in Burton-on-Trent.
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NewsThorntons cakes and cookies hit multiples
Thorntons is venturing into desserts, cakes and biscuits as it bids to boost its presence in the supermarkets. Just a week after warning that soaring cocoa costs could push up the price of its chocolate products, Thorntons has unveiled...
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Gin maker Greenall’s ploughs £250k into production
Gin and vodka supplier Greenall’s is expanding capacity by investing £250,000 on a third production line.
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NewsSpace Raiders turns up appeal with new look and 5p price cut
United Biscuits has given its cult crisp range Space Raiders fancier packaging and a lower price to boost its appeal among younger crisp munchers.
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NewsOcado sets out plans for £210m Warwickshire depot
Ocado has set out details of its long-awaited second distribution centre.
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NewsWalkers plots packets made from potato peelings
PepsiCo is looking at making Walkers crisp packets from potato skins, the company's UK boss has revealed.
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NewsPublic invited to do it like Dolmio puppets and star in new ads
Can’t act? Don’t worry. Wooden acting skills could be a distinct advantage in a new campaign being launched next weekend to engage consumers with the Dolmio pasta sauce brand. Mars is inviting members of the public to Do It Like Dolmio by…
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NewsThorntons next to warn of chocolate price hikes
Thorntons has become the latest confectioner to warn of price hikes on its chocolate products, as cocoa costs continue to soar.
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Grain hikes set to stifle price promos in bread
Supermarkets may be waging a price war on bread, but experts have warned the low prices will be short-lived thanks to rocketing grain costs and a predicted shortage of domestic wheat following a 50% hike in exports.
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NewsSpanish Chocolate sweetens its appeal with new plastic tub
A supplier of thick, Spanish-style hot chocolate is taking on Cadbury and Mars by adding a cheaper plastic alternative to its premium tin in an attempt to appeal to price-conscious consumers and double sales over the next year. The...
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NewsTetley owner under fire after deaths of Indian workers
The owner of Tetley tea has come in for a fresh round of criticism from human rights campaigners following the deaths of three tea plantation workers in India.
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NewsGreen & Black’s remains coolest food brand
Green & Black’s chocolate has been named the coolest food brand in the UK for the fourth consecutive year by trend experts.
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Retail Prices: Christmas deals kick off as brands stretch the season
The Christmas confectionery tins have hit stores earlier than last year, with Cadbury running nearly 90% more deals than in 2009, says Alex Beckett
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NewsVolvic scores a first with sugarcane waste bottle
Volvic has unveiled what it claims is the UK's first recyclable bottle made partially from sugarcane waste.