All Ambient articles – Page 33
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NewsHalloween push for Treasury Wine Estates’ 19 Crimes
Promotional neck collars will roll out across all SKUs as 31 October approaches
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NewsModeration on trend as sales of low and no-alcohol beer soars
Value sales of low and non-alcoholic brews grew by 20.5% over the past 12 months
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NewsWalkers to air first TV ad for Choose Me or Lose Me
Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose
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Category ReportSmashing! Hot desserts category report 2017
Pies, tarts & flans are up as retailers push traditional comfort food for pud in meal deals
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Analysis & FeaturesRevealed: How free-from sales surged by a whopping £230m
Brits have forked out an extra £230m on free-from food & drink in the past year. That’s a rise of more than 40%. Here we reveal the retailers and brands driving growth and how they’re doing it. Cut yourself a slice here!
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NewsSwedish beer brand Pistonhead moves into non-alcoholic beer
Made with imported Centennial and Mosaic hops, 0.5% Flat Tire has “all the same flavour” as its alcoholic counterpart
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NewsGerman confectioner Storck to launch Knoppers brand in UK
The snack will roll out on 1 September backed by a £4.5m investment
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NewsNestlé rolls out walnut-free Whip chocolate swirls
Launched this week, the new product is available now in two milk chocolate variants
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NewsTayto overhauls Golden Wonder with NPD and new-look packs
The brand has launched Chippies, potato sticks in Ready Salted, Salt & Vinegar and Chip Shop Curry flavours
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Comment & OpinionIs Amazon’s one-year shelf life ready meal a credible proposition?
The technology purports to keep the food’s natural flavour, texture and nutrients for up to a year, with no need for refrigeration. Tasty!
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Category ReportClaws out: rice & noodles category report 2017
Rice & noodle brands are in a cat & mouse game with own label as it copies NPD and undercuts on price
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NewsCarling launches push with Premier League and Sky Sports
The Premier League and Carling went “hand in hand” said Carling brand director Jim Shearer
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NewsCobra set to roll out its first gluten-free beer in January
The brand also plans to launch an IPA, called Malabar, exclusively into the on-trade
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NewsPladis invests £1.3m in 'Merry Biscuits' Christmas campaign
The push will include an on-pack promotion and an immersive in-store experience for shopper
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NewsSaxa launches premium trio of flavoured sea salt
Rainbow Pepper, Lemon, and Smoked Seaweed & Dill will roll out in late September….
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NewsWelsh brand Hilltop Honey upgrades its headquarters
The business expects to increase its workforce from 12 to 20 by the end of this year
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NewsBear Alphabites partners with Puffin Books for reading push
Bear and Puffin’s Big Book Club has an online hub of content and activities, including a Book of the Month
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NewsFerrero targets younger adults in £7.1m Christmas choc push
The supplier also plans to spend £1.1m on Nutella, including a new ad
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NewsAsda favours posh pop in fizzy drinks revamp
The grocer has overhauled its carbonates range, dropping roughly 40 SKUs and adding close to 60
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Comment & OpinionAmbient grocery needs a fresh approach to in-store marketing
Rice & noodles brands are the latest to be engaged in a vicious cat & mouse game with own label. Here’s how they can fight back and reclaim the aisles …