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Bread lead

10 Things You Need To Know About... Bread & Baked Goods

View all chapters

For our latest digital feature, we’ve turned our attention to the struggling bread category. More than £70m has been wiped off sales in the past year and now less than half of Brits munch on it every day. So, what are we eating instead? And what can retailers do to ...

  • 1
    Bread lead

    10 Things You Need To Know About... Bread & Baked Goods

  • 2
    Revealed: Less than half of Brits now eat bread daily

    Revealed: Less than half of Brits now eat bread daily

  • Japan: Caramel Muffish Currently reading

    Sweet breads: top global NPD from choc bagels to 'muffish'

  • 4
    sherlock bakery 1

    Creative challenge: use your loaf to reignite the bread aisles

  • 5
    focus on bread, basket of bread

    Own label bread gains £40m as brands continue to crumble

  • 6
    bagel

    Revealed: 40% of Brits ditch bread in their sarnies

  • 7
    Daves killer bread

    Making a killing: what we can learn from Dave’s Killer Bread

  • 8
    sandwich

    Welsh are biggest bread fans with 60% tucking in daily

  • 9
    warburtons protein

    Bread muscles in on health trend

  • 10
    lettuce wraps

    Carb dodgers: English most likely to swap bread for lettuce

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    Be free from gluten: our pick of the top gluten-free launches

Analysis & Features

Sweet breads: top global NPD from choc bagels to 'muffish'

By Maddie Maynard2016-09-14T10:00:00+01:00

  • Previous
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Japan: Caramel Muffish

Waitrose recently introduced us to frushi, now Japan is offering a new food hybrid: the Caramel Muffish (JPY117.00/£0.85). A cross between a muffin and brioche, it has a soft but crispy texture and is great to enjoy on the go.

South Africa: Cinnamon & Popcorn Flavoured Bread

You can just imagine the aroma as you toast this Cinnamon & Popcorn Flavoured Speciality Bread (ZAR14.97/£0.79), which is suitable for vegetarians and vegans. This unusual flavour might not work for your lunchtime cheese sandwich though…

Canada: Banana Bread

Made with coconut milk and brown rice flour, Cannelle Bakery’s Banana Bread (CAD5.99/£3.48) is a reinvented classic.This gluten-free, wholegrain bread contains real banana and has no artificial additives or preservatives.

Japan: Coconut & Chocolate Bagel

There’s no need to butter or fill this Coconut & Chocolate Bagel (JPY129.00/£0.94), which has a tasty chocolate coating. Packaged in single units, these bagels are quick and easy to grab and enjoy at any time of day.

Belgium: Nutella Wafers

It has long been a popular toast topper and sandwich filler, now Nutella has arrived in B-ready Biscuits format (€3.55/£2.97). These are baguette-shaped crunchy waffle pieces filled with the chocolate and hazelnut spread, which retail in packs of eight.

Germany: Toast with Apricot Quark

Pre-toasted and heated up in three to four minutes, this Toast Filled with Apricot Quark Filling (€1.99/£1.67) is a quick and unusual snack. This hassle-free toastie also comes in a nougat cream flavour.

Canada: Soft Pretzel Dippers

With the flavour and texture of a classic pretzel but irresistibly bite-sized, these Soft Pretzel Dippers (CAD2.99/£1.74) can be enjoyed with sweet or savoury dips. Each pack contains 16 dippers, which are best served warm.

USA: Veggie & Wholegrain Bread

Packed with protein, fibre and plenty of green veg, Romaine Veggie & Whole Grain Sliced Bread ($6.99/£5.24) contains 65 calories a slice. This vegan product is great for getting veg into children’s diets, so luckily it is ‘kids approved’.

France: No Added Sugar Wholemeal Bread

It’s hard to know what goes into a lot of shop-bought breads, but with this Wholemeal Bread with No Added Sugars (€1.59/£1.33) you can be sure of one thing. This sliced loaf contains natural sugars only and is made with French wheat flour.

Canada: Thai Baguette

It may sound French, but this Thai Baguette (CAD2.27/£1.32) is flavoured with sesame seeds and spices to give it an exotic flavour. It is baked using an old-fashioned method and would be great for creating Bánh Mì, a type of Vietnamese sandwich.

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This article is part of our 2016 Bread & Baked Goods digital feature

Previous article: Revealed: Less than half of Brits now eat bread daily

Next article: Creative challenge: use your loaf to reignite the bread aisles

In association with:

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10 Things You Need To Know About... Bread & Baked Goods

Bread lead

For our latest digital feature, we’ve turned our attention to the struggling bread category. More than £70m has been wiped off sales in the past year and now less than half of Brits munch on it every day. So, what are we eating instead? And what can retailers do to ...

  • 1
    Bread lead

    10 Things You Need To Know About... Bread & Baked Goods

  • 2
    Revealed: Less than half of Brits now eat bread daily

    Revealed: Less than half of Brits now eat bread daily

  • Japan: Caramel Muffish Currently reading

    Sweet breads: top global NPD from choc bagels to 'muffish'

  • 4
    sherlock bakery 1

    Creative challenge: use your loaf to reignite the bread aisles

  • 5
    focus on bread, basket of bread

    Own label bread gains £40m as brands continue to crumble

  • 6
    bagel

    Revealed: 40% of Brits ditch bread in their sarnies

  • 7
    Daves killer bread

    Making a killing: what we can learn from Dave’s Killer Bread

  • 8
    sandwich

    Welsh are biggest bread fans with 60% tucking in daily

  • 9
    warburtons protein

    Bread muscles in on health trend

  • 10
    lettuce wraps

    Carb dodgers: English most likely to swap bread for lettuce

  • 11
    flower and white gluten free muffins

    Be free from gluten: our pick of the top gluten-free launches

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