Dry shampoo giant Batiste has expanded its portfolio with three lines.

Available now, the line-up comprises Oriental, Monochrome and Floral (rsp: £2.99/200ml), inspired by trends from the autumn catwalks.

The products, which are initially launching on a limited-edition basis but could become permanent, would bring the brand up to date, said marketing manager Joanne Marshall.

Brand owner Church & Dwight will be hoping to further grow its dry shampoo sales, which have risen 18.7% to £24.7m on volumes up 20.2% [Nielsen 52 w/e 12 October 2013]. The launch will be supported as part of a brand-wide Christmas push running across beauty titles now.

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