Convenient formats are propping up sales at Cathedral City
Last year’s ranking: 23
Sales: £264.2m (+1.8%)
Convenient formats are propping up sales at Cathedral City. Its pre-grated and sliced products are storming ahead with up to 13.6% value growth, and the launch of Mature and Mature Light snack bars last year looked to tap the snacking market. The brand is also dialling up the emphasis on provenance and quality with the return of its 2016 Rules of Cheese ad campaign, while 2018 has already heralded its first TV sponsorship deal in eight years with ITV quiz show Britain’s Brightest Family.