Iceland and Unilever to roll out Marmite Sprouts for Xmas

  • Print
  • Share
  • Comment
  • Save

Marmite Sprouts

The sprouts are Marmite’s first frozen licensed product

Iceland and Unilever have teamed up to roll out the first-ever official Marmite Sprouts.

The new product will land in freezers from 19 November, exclusively to Iceland. It promises a flavour combination that “draws out the natural sweetness of Brussels sprouts, while suppressing some of their bitterness”.

The launch of Marmite Sprouts (rsp: £1.50/400g) – previewed at Iceland’s Christmas ranging event in the summer – was an effort to rekindle the UK’s love of sprouts, said Unilever. It comes after research commissioned by the supplier found consumers were likely to eschew the veg in favour of Tenderstem broccoli, cauliflower cheese and sweet potato fries with their Yuletide dinner.

Read more: What to expect in Iceland’s 2018 Christmas range

“Over half of the Brits we surveyed think Brussels sprouts could completely disappear from Christmas plates across the UK,” said Unilever licensing director Chloe Irwin.

Marmite Sprouts – the yeast extract’s first frozen licensed product – was “sure to create a guaranteed talking point throughout the festive season” she added.

Iceland was “excited to be bringing this new flavour combination to customers” said the grocer’s head chef, Neil Nugent. It hoped to encourage “more people to enjoy sprouts in this must-try dish”.

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    DIRECTORY

    The+Grocer+Directory

    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Grocer jobs Experts in FMCG

    Essity Grocery Controller (Senior Sales Manager)

    Grocery Controller (Senior Sales Manager) - Essity

    excellent salary +car, bonus, PMI, pension
    Search jobs

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.

    FOLLOW THE GROCER


    -

     
    Yes!I want to read more     CLAIM FREE TRIAL NOW
     
    Sign up to a 30 day free trial
    CLAIM FREE TRIAL NOW