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Who: KP Snacks

What: Phileas Fogg Mexican Taco Rolls

Where: Snacks/confectionery

When: April 2014

How much: £2.00/190g

Why: KP Snacks - acquired by German business Intersnack in 2013 - relaunched the Phileas Fogg brand last year with a bright new look and new flavours that embraced the international adventures of the brand’s namesake (protagonist of Jule’s Verne’s Around the World in 80 Days). In the case of this product, KP Snacks also embraced growing UK interest in Mexican food.

Consumer verdict: This KP Snacks product received above-average scores across the board. It was given a particularly high score by our testers for being new and different, while purchase intent rose 20 percentage points after trial. Testers said this was down to the product having a “surprisingly” nice taste and being “more-ish”. Almost three quarters of testers said the crisps would be equally ideal for chilling out or entertaining. No tester rejected the product outright.

Pre-trial purchase: 56%

Post-trial purchase: 76%

Better than what’s out there: 71%

New and different: 89%

Overall score: 43/50


What is Fast Foodfax?
It is a subscriber service that has been running for more than 30 years, offering consumer assessments of new products and allowing comparisons with more than 17,000 products from our database. It is objective, impartial and totally independent, and each product is assessed using original consumer feedback from respondents across the UK. See here for further information.

Fast Foodfax is prepared by Cambridge Market Research , which works closely with The Grocer magazine on a variety of projects including the consumer judging element of the The Grocer’s Own-label Food & Drink Awards and New Product Awards.
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