James Beeson
James is The Grocer’s drinks editor. He writes about NPD, M&A, government legislation, marketing campaigns and new hires within alcohol, soft drinks, packaged water and hot beverages.
Before joining The Grocer in 2023, James was the deputy editor at Just Drinks. He began his career in journalism at The Morning Advertiser in 2017, and has also freelanced for titles including The Brewers Journal, Brewer & Distiller International and Ferment magazine.
His drink of choice is a French Negroni with a splash of PX Sherry.
Contact info
- Tel:
- 01293 610305
- Email:
- james.beeson@thegrocer.co.uk
- Comment and Opinion
Heineken’s pub investment isn’t a counter-cultural move
The cash injection will boost the brewer’s brands and could help it win favour with the next generation of drinkers
- News
PG Tips enlists Top Boy’s Ashley Walters for £12m ‘Rock Solid’ push
The spot was directed by Steve McQueen and features music from Ezra Collective
- News
Tropicana Brands Group to extend Naked and Tropicana into carbonates
The private equity-owned TBG has unveiled Tropicana Sparkling and Naked Natural Energy
- News
Buxton Brewery ‘looking at all options’ to ward off administration threat
The Derbyshire brewer blamed low consumer confidence and post-Covid difficulties for its plight
- News
Death at Lucozade factory ‘compounding’ Suntory supply chain issues
A lengthy gap in availability of most Lucozade SKUs was expected, SBF GB&I confirmed
- News
Badwater Tequila ditches hard seltzer for RTD cocktails
A year after launching, Badwater has been reimagined as an RTD cocktail brand
- News
PerfectTed and ‘hardest geezer’ Russ Cook launch Strawberry Daiquiri energy drink
Profts from the drink’s sale will go to charity
- News
Cocktail brand Bar Buoy extends into cans with new RTD quartet
The 10% abv cans sit alongside the Devon producer’s existing ready-to-serve bottled cocktails
- News
Greene King to invest £40m in new brewery site
The move was ‘in line with the company’s strategic driver of optimising its assets’, it said
- News
Beam Suntory rebrands as Suntory Global Spirits
It comes a decade after Beam Inc’s acquisition by Suntory Holdings
- News
Wellness brands bite back over ‘rip-off’ claims in new report
According to the report, published by Which?, ‘you can get the same benefits elsewhere for less’
- News
‘Game-changing’ moment for CBD as FSA progresses first novel food applications
The two applications will now move to the ‘risk management’ stage
- News
Heineken blames declining demand for cider as it culls 300-acre Bulmers orchard
The Bulmers maker said it had acted in accordance with the Wildlife Act
- News
Bacardí looks internally for new UK and northern Europe leadership hires
The Bombay Sapphire owner has shaken up its leadership team in Europe
- News
Itsu to make drinks grocery debut with flavoured water range
The range was first debuted by Itsu in its restaurants 2017
- News
Malfy partners with Remeo to launch posh spritz-flavoured lolly
The lollies contain a serve of Malfy’s blood orange gin
- News
Brooklyn Brewery to lead global collaboration showcasing ‘drought resistant’ fonio grain
Brewers signed up include Carlsberg, Guinness and Thornbridge
- News
Kettle Chips adds chorizo and sour cream flavours
The duo are HFSS compliant and contain no artifiical flavourings
- Comment and Opinion
Why Trip’s move beyond CBD is a canny brand diversification
Regulatory inertia in CBD regulation has threatened to curtail the brand’s runaway momentum