Vimto has launched a marketing campaign to promote the soft drink brand’s No Added Sugar range across the core Vimto and Vimto Remix offerings.
The campaign will stretch across grocery, convenience and wholesale channels, and will feature PoS, coupons, in-depot displays and online advertising.
Vimto’s No Added Sugar range has seen sales increase by 11% year on year, while the Vimto Remix brand as a whole has added £1.5m to the category since its launch in January this year [Nielsen Value Sales, Total Coverage MAT 18 June 2016].
“We know that as many as 54% of consumers are looking for low sugar in their purchases, however No Added Sugar only accounts for 21% of the soft drinks range stocked in impulse,” said Vimto customer and trade marketing manager Ed Jones.
“This goes to show the scale of the opportunity, and we recommend that retailers and wholesalers stock up on Vimto No Added Sugar original and Vimto Remix to meet the growing demand.”