Archive of all category reports – Page 65
-
Category ReportKantar Worldpanel on butter & spreads market
The 1.5% decline in the butter, spreads & margarine market has been driven by price deflation and less frequent shops…
-
Category ReportFocus on butter & spreads: Moove over margarine
Butter is booming. But with costs rising, is growth sustainable and how can margarine recover lost sales?…
-
Category ReportOC&C Global 50
There’s a new ‘big five’ to watch out for in Africa. They’re global fmcg behemoths Nestlé, Procter & Gamble, Unilever, PepsiCo and Coca-Cola. Find out more in our OC&C Global 50 report.
-
Category ReportBeer & cider: a case of brewer's droop
A cut in ‘unsustainable’ deals has hit beer sales hard. Even cider is starting to flag. Will efforts to restore value help…
-
Category ReportRock on! Ale meets music as stars brew up a storm
Beer is the new rock’n’roll. Look no further than the glut of new beers brewed by bands over the past year for proof.
-
Category ReportA Good Call? Foster's cuts its ad spend
We’ve been seeing plenty of the Good Call duo of late, despite Foster’s cut in spend.
-
Category Report
Focus on beer and cider
A cut in ‘unsustainable’ deals has hit beer sales hard. Even cider is starting to flag. Will efforts to restore value help defy the droop?
-
Category ReportMiller 18-beer pack proves a hit
Miller Genuine Draft is borrowing a cool idea from Savanna Cider in a bid to revive flagging sales…
-
Category ReportLager gets lively as 1664 ousts Beck's
Ooh ahh, Cantona. With a little help from new TV ads starring the goal-scoring Gaul…
-
Category ReportMixed packs offer risk-free way to experiment
A multipack is not just for Christmas these days - or Father’s Day for that matter…
-
Category ReportThe beers that do what they say on the bottle
While brewers and retailers have puzzled for years over ways to boost the gastronomic credentials of beer…
-
Category ReportFocus on beer & cider - Kantar Worldpanel
The market hasn’t done well over the past 52 weeks and has failed to continue its strong 9.7% growth we saw in the previous year…
-
Category ReportCidre turns cider into a pricier affair
In just two years, Stella’s done a lot for cider…
-
Category ReportCan 'mega' cans help reverse falling sales?
Bottles are flattening cans in beer and cider. “In the retail environment, the bottle is king at the moment,”…
-
Category ReportOld brands turn to new variants as growth slows
Using the safety net of an existing brand to introduce a variant is nothing new to the drinks aisle…
-
Category ReportHobgoblin's wickedly strong year
Ale has enjoyed decidedly mixed fortunes over the past year.
-
Category ReportMultiples increase promo activity in price-match war
There may have been an 18.3% decline in beer & cider deals by the 10 most promoted brands in the past year…
-
Category Report
A big year for NPD
Aspall’s newest cyder celebrates the centenary of composer Benjamin Britten, who lived in Aspall’s Suffolk heartland…
-
Category ReportFocus on sports & energy drinks
Energy drinks are motoring but sports drinks are in reverse. Why the gulf in performance… and what can be done to rev up sales?…
-
Category ReportSimplyFresh and Goodness Foods supply my store
I source all of my fruit & veg from local markets, with the support of SimplyFresh, and use many local suppliers…