Archive of all category reports – Page 65
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Category ReportFocus on rice and noodles
Rice & noodles are flying. But can brands continue to stave off own label by pushing posher, pricier and more convenient NPD?…
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Category ReportAsian turns convenient for younger generation
How do you sell microwave rice to an Asian community used to cooking rice in a pot?
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Category ReportAs rivals get posher Pot Noodle goes for 'hotties'
Noodles don’t have to be fresh to be posh. Premium ambient instant noodle brands such as just-add-water Kabuto Noodles are innovating…
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Category ReportCut-price deals (and a spinning fork) help spice up sales
A whopping 95% of Tilda’s microwaveable rice sales have been on deal in the last year, up from 90% to attract shoppers to the brand’s NPD…
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Category ReportRice - Kantar Worldpanel
The market value of rice & noodles has grown 5%, ahead of total grocery but a slight slowdown from the previous year…
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Category Report
Focus on rice & noodles: the challenge for brands
Rice & noodles are flying. But can brands continue to stave off own label with posher, pricier and more convenient NPD?…
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Category ReportRice & Noodles: NPD
Scratch cooking is about to get just that bit easier with the launch of Kohinoor’s dine- in meal kits…
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Category ReportUncle Ben's cuts back as Tilda invests
Uncle Ben’s remains the category’s biggest advertiser, despite cutting spend by nearly half in the past year…
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Category Report'Hot, quick & tasty' could be worth £1bn by 2023
With fresh single-serve snack pots rapidly gaining ground, some players are so confident their new ranges will hit the spot
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Category ReportItalians do rice too: Dell'Ugo launches Arancini risotto balls
Fresh rice, pasta and noodle brand Dell’Ugo is capitalising on the trend for street food with an Italian dish…
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Category ReportFocus on breakfast
Our kids skipped breakfast at home on 40 million occasions last year. So can the meal be revived as the most important of the day?
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Category ReportFocus on Breakfast: Bed or breakfast?
Our kids skipped breakfast at home on 40 million occasions last year. So can the meal be revived as the most important of …
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Category Report
Breakfast: Kantar Worldpanel
There were 16.5 billion breakfast occasions last year - 30% of all meal occasions…
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Category ReportSeasonality drives much ad spend
Ad spend by the top cereal brands was down 24.1%. But that doesn’t mean the big brands are spurning ads
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Category ReportBig brands give kids a good start to the day
School breakfast clubs offer food to children across the UK, providing invaluable support for working parents and those on a tight budget…
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Category ReportHot breakfast is up... but it's not quite the 'full' English
Eggs, baked beans, toast and bacon have all increased their share of breakfast occasions in the past year…
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Category ReportBreakfast: NPD
Sometimes only a bacon roll will do. Now Cuisine de France has made things simpler for convenience retailers…
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Category ReportBean gone too long? Brekkie in a tin makes a comeback
Student favourite the all-day breakfast in a tin looked to have fallen out of favour a few years ago…
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Category ReportFocus on male grooming
Today’s young ones are canning deodorant and skipping hairwashes to save money. What can the market do to return to growth?
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Category ReportFocus on Halloween
Halloween isn’t just for kids. Its appeal is widening as more and more adults are bitten by the bug