Archive of all category reports – Page 64
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Category ReportAre the days numbered for school lunchboxes?
Not since Jamie Oliver alerted us to the horrors of the Turkey Twizzler have school meals come under so much scrutiny…
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Category ReportWhy more brands are in a New York state of mind
Traditional British sandwiches are still going great guns thanks to the Coronation celebrations, the summer of sport and the good weather…
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Category ReportSuppliers get behind the health agenda
With health the number one consideration for consumers according to Kantar, brands have had to shape up…
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Category ReportLunchbox: light is might NPD
Walkers is targeting the whole family with the launch of its latest low-fat offering: Walkers Mighty Lights…
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Category ReportGoing to extremes
Vimto Soft Drinks is set to launch a new energy drinks brand under licence from the Extreme Sports Company.
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Category ReportFocus on functional food: A new claims culture
After the EFSA crackdown on claims, how are brands pushing their functional lines to make them fit for the future?…
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Category ReportFree-from: Up against giants
After launching into free-from desserts with dairy-free ice cream and gluten-free cheesecake in Tesco and Waitrose in 2012…
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Category ReportThe case for placing free-from next to regular lines
The case for placing free-from next to regular lines…
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Category ReportFree-from: healthy choice for all
The free-from market’s strong growth has been driven by more shoppers coming into the market…
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Category ReportFocus on free-from: From fad to fashion
The free-from category is booming, widening into new categories and pulling in mainstream manufacturers…
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Category ReportFunctional foods - NPD challenge
Forget all-purpose vitamin drinks. Get More offers you exactly the vitamins you want…
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Category ReportFunctional foods facts
Brands with vague functional claims or that give limited benefits to the user are likely to fall by the wayside…
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Category Report
Focus on functional food
After the EFSA crackdown on spurious claims, how are brands pushing their functional lines to make them fitter for the future?
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Category Report
Focus on free-from
The free-from category is booming, widening into new categories and pulling in mainstream manufacturers keen to grab share…
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Category ReportFocus on butter & spreads
Butter is booming. But with costs rising, is growth sustainable and how can margarine recover lost sales?
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Category ReportInnovations in butter and spreads
As spread sales slide, butter is booming. What is happening in NPD in the butter and spreads sector?
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Category ReportArla shifts promo tactics to push value back into category
It’s not how much you promote that really matters in butters and spreads…
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Category ReportRecord price hikes for dairy farmers in tight times
With bad weather leading to continuing milk shortages, manufacturers are set to feel the pinch in 2013…
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Category Report'Healthy' spreads face battle to convince shoppers
There may have been a glut of health-orientated NPD but sales in the sub-category are anything but healthy…
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Category ReportKantar Worldpanel on butter & spreads market
The 1.5% decline in the butter, spreads & margarine market has been driven by price deflation and less frequent shops…