All articles by Charles Wright – Page 11
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Range PreviewSainsbury’s launches new pan-Asian ready meal range
From beef bibimbap to gochujang chicken, Sainsbury’s is responding to its shoppers’ evolving tastes
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ProfilesMy food & drink job: Sarah Gerrard, category & insights manager, White Rabbit Pizza
The free-from expert uses data to ‘bridge the gap between what consumers want, and what they see on the shelf’
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NewsTesco turns the world into gingerbread in melancholy Christmas ad 2024
Tesco’s heart-wrenchingly nostalgic advert shows joy, loss and CGI gingerbread fish
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NewsBoots features Adjoa Andoh’s Mrs Claus in Christmas ad 2024
The ad sparked a wave of racist, misogynistic and transphobic comments calling Boots ‘woke’
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ProfilesDanone’s Tom Kerr on spiders, rollercoasters and split trousers
‘I’d love us to be able to make it even easier for shoppers to make educated decisions about the products they’re choosing’
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Range PreviewSainsbury’s challenges shoppers to taste the rainbow in new ready meal range
Sainsbury’s has launched a new line of 10 Taste the Difference ready meals, perfect for busy shoppers craving hearty meals without the kitchen prep
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Range PreviewLamb guard of honour and passionfruit martini panettone: Morrisons Christmas range 2024
Morrisons’ new meat cuts, party-friendly nibbles and free-from options aim to lure consumers ahead of the big Christmas shop
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ProfilesMy food & drink job: Katie McDaid, product developer, Cypressa
‘I wanted to make an impact, and being a small part in designing what people pop in their basket was very enticing’
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NewsWaitrose celebrates Great British sleuths in star-studded Christmas ad
Waitrose has gone sleuth this year, debuting its Christmas ad-cross-festive mystery campaign with a celebrity-packed whodunit plot
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NewsKindness in the spotlight in Amazon’s Christmas ad
Amazon’s advert follows the quiet journey of a theatre janitor whose hidden singing talent finds the spotlight
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NewsDawn French returns in M&S Christmas ad 2024
M&S is bringing back its Christmas Fairy voiced by comedian Dawn French – this time joining her character on screen
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NewsOven mitts are back for singalong Morrisons Christmas ad 2024
Morrisons is bringing back last year’s singing oven mitt puppets for a new rendition of You Give a Little Love from Bugsy Malone
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NewsDriving Gnome for Christmas: Asda Christmas ad 2024
Asda is going big and going gnome in its punny Christmas ad campaign
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NewsKevin the Carrot returns on a mission to save Christmas in Aldi’s 2024 ad
Kevin the Carrot is back, this time on a mission to save the spirit of Christmas itself from evil (bah) humbug sweets
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NewsLidl pulls heart-strings in Christmas ad 2024
Lidl is pulling heartstrings and focusing on the joy of sharing and giving back during the festive season
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NewsSainsbury’s bags Roald Dahl’s BFG for Christmas advert 2024
Sainsbury’s hopes to win hearts - and stomachs - this Christmas with family-favourite Big Friendly Giant
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ProfilesThe Curators’ Max Rees on jerky, Gary Lineker and digging in
Self-proclaimed ’Big Cheese’ of snacking brands Cheesies and The Curators talks ’digging in and get things done’
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ProfilesMy food & drink job: Francesca Harrison, marketing manager, Oato
‘Having a proactive and go-getting attitude is key, especially if you’re keen to go for challenger brands’
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Range PreviewChicken doughnuts and lobster mac & cheese: Aldi Christmas range 2024
Aldi is launching its largest-ever Specially Selected Christmas range, tapping into growing consumer demand for premium value
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Range PreviewSteaks, cakes and cod & chorizo bakes: new additions to Asda’s Exceptional range
Asda has introduced a full range of high-end steaks, seafood dishes and luxury dessert and bakery options into its premium range