All articles by Charles Wright – Page 8
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NewsPepsi Max Christmas ad champions work-life balance
Pepsi Max is tapping into the growing importance of unplugging from work for mental health over the Christmas holidays
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ProfilesMy food & drink job: George Fitzgerald, head of out of home, Grounded
‘Be open to every opportunity, no matter how small it seems – it might just be the stepping stone you need’
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ProfilesJNCK Bakery’s Alex Brassill on HFSS, Jaws and Alton Towers
‘I think HFSS regulations are moving things in the right direction, but there probably needs to be more focus on sugar’
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ProfilesMy food & drink job: Natalie Burke, product manager, Little Dish
‘People management, costings, factory adaptations, buyer meetings… unfortunately, it is not all tastings’
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NewsStarbucks launches stop-motion Christmas advert and holiday menu 2024
Starbucks has unveiled its 2024 festive campaign, aiming to be a moment of calm in the hectic holiday season
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ProfilesStarbucks’ Sam Henderson on vertigo, Costa Rica and Hugh Fearnley-Whittingstall
Sam shares his journey from his first job as a Starbucks barista to now leading beverage development for Europe, the Middle East and Africa
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ProfilesMy food & drink job: James Magee, assistant brand manager, Belazu
‘I didn’t think I could become so passionate about olive oil,’ says Belazu’s assistant brand manager
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Range PreviewNineteen innovative products launching for Christmas 2024
From brie, bubbly & orange flavour crisps to turkey dog dinners, here’s what’s hitting supermarket shelves for the holidays
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NewsMcDonald’s lights up Christmas with festive ad and gift drop
The fast food giant is launching The McDonald’s Gift Drop, a nationwide treasure hunt in which customers cab find ‘hidden’ gift tags to win prizes
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NewsJosie Gibson stars in Iceland Foods Christmas advert 2024
The discount retailer has launched a new tagline, ‘That’s why Santa goes to Iceland’, to support its Christmas campaign
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NewsJohn Lewis’ Christmas ad features stores in moving campaign
John Lewis has finally dropped its highly anticipated Christmas ad aiming to capture the nation’s hearts and boost festive sales
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ProfilesWho Gives A Crap’s David Titman on taco Tuesday, charity and being a wallflower
‘Everything is so standardised nowadays, it’s really hard to do anything that’s outside of the playbook. Shoppers love new stuff!’
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Range PreviewSainsbury’s launches new pan-Asian ready meal range
From beef bibimbap to gochujang chicken, Sainsbury’s is responding to its shoppers’ evolving tastes
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ProfilesMy food & drink job: Sarah Gerrard, category & insights manager, White Rabbit Pizza
The free-from expert uses data to ‘bridge the gap between what consumers want, and what they see on the shelf’
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NewsTesco turns the world into gingerbread in melancholy Christmas ad 2024
Tesco’s heart-wrenchingly nostalgic advert shows joy, loss and CGI gingerbread fish
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NewsBoots features Adjoa Andoh’s Mrs Claus in Christmas ad 2024
The ad sparked a wave of racist, misogynistic and transphobic comments calling Boots ‘woke’
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ProfilesDanone’s Tom Kerr on spiders, rollercoasters and split trousers
‘I’d love us to be able to make it even easier for shoppers to make educated decisions about the products they’re choosing’
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Range PreviewSainsbury’s challenges shoppers to taste the rainbow in new ready meal range
Sainsbury’s has launched a new line of 10 Taste the Difference ready meals, perfect for busy shoppers craving hearty meals without the kitchen prep
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Range PreviewLamb guard of honour and passionfruit martini panettone: Morrisons Christmas range 2024
Morrisons’ new meat cuts, party-friendly nibbles and free-from options aim to lure consumers ahead of the big Christmas shop
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ProfilesMy food & drink job: Katie McDaid, product developer, Cypressa
‘I wanted to make an impact, and being a small part in designing what people pop in their basket was very enticing’