Co-op has unveiled Served, its new spin on a meal-for-two deal, offering a main and two sides for £7 (£8 for non-members), in a bid to undercut premium rivals on price whike making midweek dining easier.

The convenience retailer aims to position the Served range as freshly prepared, slow-cooked and ready-to-cook for busy shoppers. Its new menu is Italian-themed, with mains like Chicken Parmigiana, Slow Cooked Beef Ragu and Aubergine Parmigiana paired with sides like risotto, garlic & herb potatoes or fresh salads.

”We know people crave delicious meals without the faff of cooking all evening or the costs of eating out, so we’ve created a range that ticks all those boxes,” says Nicole Tallant, director of Co-op own brand. ”What I love about these dishes is that they are a breeze to prepare, great portion sizes, absolutely delicious and ready to tuck into in under 30 minutes – no more dinner decision dilemmas!”

At £7, it comes in well below M&S’s £15 Gastropub Dine In and Tesco’s Finest Dine In offers, and even undercuts Morrisons’ recently launched £10 The Best dine-in deal, making it a competitive option for shoppers looking for a value dinner in the chilled aisles

Mains

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Chicken Parmigiana

£5.50/440g

Two British chicken breasts topped with marinara sauce, herby breadcrumbs, cheddar and mozzarella cheese melt.

 

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Aubergine Parmigiana

£4/500g

Roasted sliced aubergine with a tomato sauce, topped with mozzarella and regato cheese.

 

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Chicken Arrabiata

£5.50/480g

British chicken breast chunks in a spicy tomato sauce, topped with red peppers, chilli and mozzarella.

 

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Meatball Marinara

£5.50/433g

British beef and pork meatballs with an Italian-style tomato sauce, mozzarella and parsley.

 

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Slow Cooked Beef Ragu

£5.50/470g

Pieces of British beef chuck slow cooked for 10 hours in a tomato sauce, infused with red wine garlic and Italian herbs.

 

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Slow Cooked Chicken & Mushroom Alfredo

£5.50/515g

British chicken slow cooked in a creamy mushroom and white wine sauce.

 

Sides

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Risotto

£2.50/300g

Risotto rice in a creamy white wine sauce with pecorino cheese.

 

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Garlic & Herb Potatoes

£2.50/400g

British skin-on diced potatoes in garlic & rosemary butter.

 

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Cherry Tomato, Pepper & Red Onion Salad

£2.65/190g

Mixed salad leaves with cherry tomatoes, red and yellow peppers and red onion with a lemon, honey and herb dressing.

 

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Tenderstem Broccoli Tips

£2.50/160g

Trimmed and washed Fairtrade Tenderstem broccoli tips.

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