Budweiser has introduced a limited edition pack with a Christmas jumper background.

Rolling out now across the major multiples, the seasonal packs also feature the words ‘Celebrate Responsibly’ in letters almost as big as ‘Merry Christmas’.

Budweiser has also launched a bespoke Christmas ‘give back’ pack into Asda, with proceeds from sales donated to RoadSafe - a forum for promoting and devising road safety solutions.

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