All comment & opinion articles – Page 6
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Comment & OpinionWhy Tesco Clubcard is a 30-year legacy of supermarket loyalty
Tesco’s Clubcard is more than just a rewards programme: it’s a blueprint for how loyalty can drive business success, says MediaLink’s David Muldoon
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Comment & OpinionPeckish and Scoot could be a gamechanger for rapid delivery
The Co-op’s Peckish and Booker’s Scoot are the first rapid delivery solutions to be developed by wholesalers
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Comment & OpinionPink Lady lady finds her fizz at dog show
It’s not just Magnum that can play up what its product sounds like when bitten into
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Comment & OpinionTrump’s tariffs could turbocharge ‘brand Britfood’ abroad
The prospect of VAT tariffs could be seized as a chance to set the clearest food and drink strategy in the world, says Harvey Choat, MD at Nexus PR
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Comment & OpinionCare and Feeding: Laurie Woolever’s food memoir is honest and inspirational
This book offers a glimpse of food making and writing in the 1990s and early 2000s, with all its misfits, dreamers and obsessives
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Comment & OpinionWhy the future of plant-based food is ‘reassuringly natural’
The plant-based category has faced strong headwinds in recent years, but the all-natural subcategory will help revitalise the sector, says Jason Belmont, MD at Gosh Food
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Comment & OpinionWe must communicate to bridge the sustainability ‘say-do’ gap
In the beverage category, 68% of consumers say they care about the environment but only 12% follow through with a sustainable purchase, says Deb Caldow, global marketing sustainability director at Diageo
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Comment & OpinionFrom Heinz to Baileys: the secret to a great brand extension
Leveraging the trust and recognition of a brand to enter new markets has become a tried and tested part of brand management, says Tom White, chief strategy officer at Modern Citizens
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Comment & OpinionSocial media hacks are changing the face of home cooking
Cooking hacks on social platforms such as TikTok, Instagram and YouTube are fundamentally reshaping how people approach cooking and eating, says David Milner, executive chairman at Crosta Mollica
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Comment & OpinionThe wheels have fallen off B&M’s retail wagon – can it get back on track?
City patience is running out with B&M after it issued its second profits warning so far this year on Monday, at the same time CEO Alex Russo ‘fell on his sword’
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Comment & OpinionUltra-processed opinion: what the public think about UPFs is entirely irrelevant
What should we make of a government-funded ‘dialogue’ to include consumer views on UPFs when developing the new National Food Strategy?
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Comment & OpinionBovaer uproar shows the perils of cutting-edge innovation
For hundreds of years, cultural scepticism of the unfamiliar has successfully infiltrated our groupthink, says Mario Creatura, director of public affairs at The MHP Group
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Comment & OpinionDon’t follow Trump and dump diversity & inclusion
Neither national European governments nor the EU have shown much interest in rolling back diversity legislation, says Ian Wright, a partner at Acuti Associates
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Comment & OpinionTrendy categories are fragile. Here’s a Prime example
Mistaking fleeting conformity for long-term commitment is a gamble that can leave once-thriving categories struggling to survive, says Chris Blythe, director of The Brand Nursery
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Comment & OpinionFarmers won’t go quietly on IHT as Reed takes heat at NFU Conference
In his speech to the NFU, Defra secretary Steve Reed tried in vain to emphasise the policy change was merely ‘the straw that broke the camel’s back’
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Comment & OpinionHeinz is taking a gamble with its Dreamz recipe campaign. Or is it?
Don’t be surprised if Heinz goes for a Beanz flavour that is a talking point rather than a crowd pleaser
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Comment & OpinionGoodness Issue shows food and drink putting best foot forward
This week’s Goodness Issue offers a timely reminder of the great and noble work performed by the industry on a daily basis
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Comment & OpinionMagnum sounds off in classy duo of ads
The improbably loud CRONK as a pouting model bites into her favourite frozen treat suggests luxury and decadence
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Comment & OpinionTofu: A Culinary History shows wholesome protein is anything but bland
Russell Thomas’ book builds an enchanting and slightly eccentric history of tofu
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Comment & OpinionWhy farms are the next big frontier for food waste
Greater intervention is needed to tackle the levels of edible food surplus that go to waste on our farms, says Kris Gibbon-Walsh, CEO at FareShare