GroceryAid_Awareness Day JPG

Source: GroceryAid

The first Awareness Day last year saw 63 companies participate

GroceryAid Awareness Day is set to return for its second year in March to promote awareness of the charity’s work and the support it offers to colleagues in the industry.

The day, to be held on Tuesday 3 March, focuses on encouraging grocery colleagues to spread the word about the free emotional, practical and financial support available from GroceryAid.

Last year’s first Awareness Day saw 63 companies participate, with 5,483 stores and manufacturing sites receiving GroceryAid information to share with colleagues through putting up posters, handing out materials and posting on social media.

The participation led to a 31% increase in GroceryAid applications and a 22% increase in calls to the helpline, the charity said.

“GroceryAid Awareness Day is all about creating a thunderclap throughout the industry about the fantastic help available to colleagues, from relationship counselling to financial advice,” said GroceryAid welfare director Mandi Leonard.

“Without the support from companies raising awareness last year, we wouldn’t have been able to help as many colleagues as we did.

“Even though employee assistance programmes are widely available throughout the grocery industry, GroceryAid has identified that colleagues frequently do not want to access support available from their employer for more personal problems, such as relationship problems, mental health issues and debt worries.”

To get involved in GroceryAid Awareness Day, get in touch with the charity at or visit for more information and to download the free Awareness Day pack.