Nicholas Rodda’s grandfather was 16 years old when he left Cornwall for the first time, bound for London with a couple of jars of clotted cream in his pocket. After pounding the pavements of Mayfair, he soon secured more orders from hotels and high-end retailers than the brand could fulfil.

“We only had 20 cows at the time. We didn’t have enough milk to make all of the cream,” Rodda says with a smile. “I think he got a bit of a clip round the ear for doing too good a job.”

What was once a business that sold clotted cream as far as a horse and cart could take it now boasts turnover of £50.6m, supplying into retail and foodservice, including numerous airlines, and exports internationally.