Biotiful NPD

Source: Biotiful Gut Health

The revamp includes new kefir yoghurt, protein, kefir drink and plant-based variants 

Kefir supplier Biotiful has revamped its range with a selection of NPD and redesigned packaging carrying its new Biotiful Gut Health branding.

The new packaging and Biotiful Gut Health moniker – introduced at the turn of the year – was designed to drive awareness of Biotiful’s “superior taste and functional benefits and to inspire every family, every day to make healthy choices”, it said.

The rebrand was also said to have greatly enhanced Biotiful’s on-shelf standout, with “eye-catching flavours [and] graphics evoking taste and smooth texture”. It would “mark a milestone” – the company’s 10-year birthday – it added.

As part of the update, Biotiful will expand its original one-litre kefir drink offering with new vanilla and strawberry flavours (rsp: £3.50).

Other NPD includes an expansion of the brand’s original kefir yoghurt variant with new flavours British Strawberry, Madagascan Vanilla, Morello Cherry and Rubie Raspberry (rsp: £1.75/350g).

Meanwhile, the brand has also added vanilla and choco-lite flavours to its kefir protein product (rsp: £1.75/250g), and is expanding its 250ml plant-based kefir range made with oats with new 500ml variants in Vanilla, Strawberry and Original flavours (rsp: £2.95).

All NPD will hit supermarket chillers and online retailers nationally from September.