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Source: Biotiful 

The yoghurt brand has rebranded to emphasise its gut health credentials and has announced a three-year partnership with British Gymnastics

Yoghurt brand Biotiful Gut Health has announced a three-year partnership as official dairy and dairy alternatives partner of British Gymnastics.

Along with sponsoring the team, two leading British gymnasts – Megan Kealy, world tumbling champion and Josh Nathan, 2021 British men’s champion – have become Biotiful Gut Health ambassadors to drive awareness and engagement about healthy lifestyles.

The supplier – which rebranded from Biotiful in January this year in order to emphasise its gut health offering to the market – will attend the Trampoline and Tumbling National Age Group Final 2022 in June at the Utilita Arena in Birmingham, as well as future British championship events.

“We are delighted to be sponsoring British Gymnastics,” said Natasha Bowes, MD and founder of Biotiful. “We started our journey in 2012 with the vision of making gut health universally accessible. We are proud to celebrate the company’s 10th anniversary with British Gymnastics; we share the values of promoting a healthy lifestyle.”

Biotiful Gut Health will also work with British Gymnastics’ nutritionists to deliver educational messages about how Biotiful kefir is beneficial for a healthy diet in sports.

“We’re delighted to be partnering with Biotiful Gut Health,” said Nick Horswell, British Gymnastics head of commercial. “Biotiful have a diverse range of dairy and plant-based kefir products, which I’m sure our gymnastics community will enjoy. We look forward to working with everyone at Biotiful and thank them for their support.”