Dairy Crest is set to expand its range of seasonal Cathedral City packs this year with a festive limited edition of its new Selections adult snacking range.

The special Selections packs will show a snowy landscape and Christmas tree on the front, and a festive, cheese-themed poem on the back. They will go on sale in the mults in early November, along with the usual line-up of festive Cathedral City packs, which comprises Cathedral City mild, mature, extra mature and lighter block Cheddars as well as the mature twin pack.

Cathedral City is the UK’s biggest Cheddar brand, worth £250m, up 20% year-on-year [Nielsen MAT 52 w/e 15 Sep 2012].