All articles by Daniel Selwood – Page 5
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NewsA third of fast food meals ‘contain double recommended calories’
Analysis of out-of-home dining Nesta found common meals from fast food outlets had an average calorie content of 1,121
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NewsCruzcampo makes a splash in biggest booze brands list
The Heineken lager brand is this year’s sensation in the alcohol category
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InterviewsEdgewell’s Katharine Goodchild on Wilkinson Sword’s flashing blades
As Wilkinson Sword kicks off a radically different marketing campaign, Edgewell is focusing on perfecting the basics of shaving
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Analysis & FeaturesSix trends from the PLMA’s World of Private Label 2024 trade show
This week, the RAI Amsterdam convention centre welcomed more than 17,000 visitors to the annual event
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NewsThe Cheeky Panda adds summer Festival Essentials Bundle
Sold separately, the products in the £24.99 bundle would be worth £54.99
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NewsSome Grub joins insect-based petfood trend with dog treat trio
The new range of functional treats for dogs include Fresh Breath, Calming and Gut Booster which are 42% mealworm
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Category ReportOwn label trends 2024: Time for a spring clean?
Own label innovation is looking dusty, experts argue, as lower prices take priority over excitement. Is it time to take risks again?
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NewsOne Stop ramps up bakery offer with 33 sweet and savoury lines
The retailer is working with local bakeries to offer regional ranges
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NewsWilkinson Sword unveils major campaign ‘The Blade Masters since 1772’
The activity centres on the new Blade Master character, a suave, middle-aged man
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NewsSudocrem kicks off global campaign to highlight versatility
A 30-second TV slot features a baby boy as lead character, narrator and brand spokesman
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NewsDove unveils ‘best-ever bodywash range’ Advanced Care
The 20-strong lineup comprises 10 variants including Gentle Scrub, Pampering, Hypoallergenic and Hydrating
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NewsComfort backs new 15-strong Botanicals range with £9m spend
Botanicals Fabric Conditioner and Scent Booster Elixir come in Heavenly Fresh, First Blooms and Summer Bouquet
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NewsThe Cheeky Panda adds nine-pack of Natural Colour Bamboo Toilet Tissue
The new SKU is available now from The Cheeky Panda website at £36 for five – a total of 45 rolls
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Category ReportHealthcare & beauty trends 2024: The new masculine beauty ideal
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
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NewsAstonish teams up with TOWIE in two-series sponsorship deal
The latest activity follows the brand’s recent £1.3m TV campaign
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NewsLynx rolls out ‘lift & smell’ fragrance testers into mults
The new activation appears on a permanent Lynx-branded bay fixture
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NewsCaffeine the secret to success for Britain’s Biggest Brands
Prime, Monster, Starbucks and Yorkshire Tea deliver uplift of 122.2 million extra packs
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NewsMeatly claims world first with lab-grown chicken petfood
The innovation was created in collaboration with Meatly’s first brand partner, Omni
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NewsTresemmé promises ‘salon finish’ with Lamellar Shine haircare range
The lineup comprises shampoo, conditioner, leave-in cream serum and finishing oil
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Comment & OpinionGastropod serves up delicious investigation into the history of chips
Cynthia Graber and Nicola Twilley take a deep dive into the mightiest of meal accompaniments