All articles by Daniel Selwood – Page 2
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NewsOlivia Colman becomes latest A-lister to advertise Warburtons
Playing Agent Colman, the actor stars alongside Jonathan Warburton in the crumpet-focused ad
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NewsWilkinson Sword Intuition launches women’s shaving push
‘Any Hair, Anywhere’ from Wilkinson Sword will run across broadcaster VOD, YouTube and social
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InterviewsHow Simon Duffy hopes to make Waken ‘the next Colgate’
Having made a success of Bulldog Skincare, Simon Duffy is shaking up the oral care sector with his sustainable, fast-growing and very stylish brand
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NewsReckitt reports ‘solid start’ as like-for-likes grow 1.1%
Group like-for-like revenues grew 1.1% in the first quarter of 2025, while combined global sales of core brands rose 3.1%
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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NewsAstonish rolls out 13-strong range of household cleaning products
Astonish’s new range includes cleaners, stain removers, toilet gel, disinfectant and carpet freshener
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NewsMedia Bites 17 April: March retail sales, WH Smith results, Ocado Group shares
Purchases for Mother’s Day helped retail sales climb 1.1% last month, according to a British Retail Consortium-KPMG survey
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NewsSurf launches laundry liquid trio designed for short wash cycles
The fragrance-focused Magnifi-Scent Wash is available in Floral Fusion, Sunshine Blossom and Aqua Bliss
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NewsMedia Bites 11 April: Tesco profits, Barry Callebaut, coffee prices
Tesco has warned that its profits will be lower this year to give it more wriggle room to cut prices
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Category ReportBye-bye, beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
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NewsWaken signs up Rylan Clark as creative director and ambassador
Clark will be actively involved across Waken – from NPD and marketing to retail strategy and creative direction
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NewsMedia Bites 4 April: recession fears over US tariffs, NI whiskey, Percy Pig
The UK, EU and Asian economies are at risk of falling into recession this year after Trump increased US tariffs
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NewsOceanSaver censured by ASA over environmental claims
The watchdog investigated four matters raised by Ecover and its parent company, People Against Dirty Holdings
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NewsLynx unveils new look for Africa deodorant after ‘discontinued’ stunt
On Friday, Lynx posted an Instagram image captioned “Rest in Africa”
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NewsSnacking Brits drive sales of cake, chocolates and pasties
Mr Kipling, Celebrations, Hula Hoops and Ginsters are among Britain’s fastest growers
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Comment & OpinionMarketing in 2025 will be about where, not how much
Nailing the right mix of old and new media will continue to give marketers a headache
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NewsPersil boosts Wonder Wash range with two more detergents
Available from next month, the launches will supported by a multimillion-pound investment
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Comment & OpinionSue Perkins livens up bafflingly-still-going Waitrose Dish podcast
Perkins tells the tale of winning the 2006 World’s Biggest Liar competition in Cumbria
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NewsSure Whole Body Deo goes beyond armpits in light-hearted TV ad
It features characters applying Sure deodorant to various parts of their bodies
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NewsSuncare challenger Altruist makes Tesco debut with eight SKUs
Altruist’s mission is to ‘reduce the incidence of skin cancer through the increased use of quality sunscreen’