All articles by Daniel Selwood – Page 2
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![[TePe] EasyFit in packaging, re-scaled](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/0/3/1/387031_tepeeasyfitinpackagingrescaled_671174.jpg)
NewsTePe rolls out ‘entry level’ EasyFit interdental brushes
Each conical brush head is designed to adapt to a range of interdental spaces
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NewsSensodyne adds enamel-safe Advanced White toothpaste duo
Advanced White Enamel Defence and Advanced White Deep Clean ‘start to whiten teeth from the first brush, while providing 24/7 protection for sensitive teeth’
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NewsMethod takes fight to stubborn grime with new cleaning spray trio
Oven + Hob Degreaser Lemongrass, Bath + Tile Degreaser Eucalyptus Mint and Limescale Remover Spicy Lime were ‘crafted to deliver a deep clean’
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NewsUnilever adds first Dove lines to whole-body deodorant offer
The Dove innovations will be supported by a £5.5m social-first campaign from April
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NewsOrdo expands Squishmallows toothbrush range
Ordo’s new electric toothbrush is ‘designed to make brushing fun, personalised and effective for older kids and tweens’
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NewsBarry M rescued from administration in £1.4m Warpaint London deal
The deal will see the closure of Barry M’s London factory and put about 100 jobs at risk
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NewsGrass & Co adds lion’s mane Focus Gummies to aid mental clarity
Each daily serving of two gummies provides 500mg of highly concentrated lion’s mane extract
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NewsCheeky Panda and Kit & Kin censured by ASA over eco claims
Cheeky Panda and Kit & Kin were investigated by the ads regulator after P&G complained about messaging on their websites
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NewsWilkinson Sword teams up with Williams F1 to ‘accelerate visibility’
The partnership with Williams is the biggest brand sponsorship to date by an Edgewell Personal Care name
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NewsHowtian unveils stevia sweetener for toothpaste and mouthwash
SoPure Dentivia would help oral care brands ‘improve sweetness quality, mouthfeel, and breath freshness’, said Howtian
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NewsDove makes refillable antiperspirant debut with nine lines
The launch comprises three starter kits, each containing a case and one 35ml refill with a choice of three fragrances
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NewsBob adds applicators and refills to male bodywash lineup
The launch comprises applicators in orange, blue and green, plus bodywash bars The Ordinary Man and The Modern Man
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Category ReportLonger lasting laundry: trends in household cleaning 2026
Today’s shoppers expect more from their detergent than simple stain removal. They want trendy scents and gentler products to make sure their clothes last
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NewsWaken unveils watermelon-flavoured toothpaste for children
The new toothpaste was ‘built around how children actually experience brushing’, the brand said
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NewsEat Dirt targets ‘filthbag’ shoppers with laundry detergent in a tin
The brand’s first laundry detergent is the non-bio Bitter Orange, promising notes of mandarin, neroli and amber
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NewsCif tops up probiotic cleaning spray range with Anti Bac duo
Anti Bac Lemon & Aloe Vera Spray and Anti Bac Apple & Jasmine Spray have joined the refillable lineup
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NewsVamoosh owner Cares Laboratory appoints first technical manager
Claire White brings 18 years’ experience across the cleaning and chemical industries
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NewsPooch & Mutt revamped to push support for ‘all breeds and needs’ of dogs
New packs feature colour-coding by range and variant, alongside front-of-pack functional benefits and hero ingredients
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NewsFussy unveils refillable handwash in four fragrances
Hand Wash uses the same natural ingredients in Fussy Body Wash – zinc to prevent dry skin
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NewsSimple looks to premiumise skincare with high-tech Repair+ trio
The new lines use ‘pioneering SkinTwin science to empower the skin’s natural repair processes’